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Content & Messaging Specialist

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Posting Details

Posting Details (Default Section)

Official Title Content & Messaging Specialist
Department Pathway
Position Type BYU Pathway Worldwide
Position Summary

The Content & Messaging Specialist is central to BYU-Pathway Worldwide’s ability to communicate, outreach to, and build community with its distributed audience of thousands of current and prospective students, Church-service missionaries, ecclesiastical leaders, and other partners located in more than 500 locations throughout the world.

Main areas of responsibility include oversight of BYU-Pathway’s messaging efforts, as well as copywriting for a variety of BYU-Pathway communication and marketing needs.

A summary of specific job duties include:

Create & Distribute Messaging
• Write, coordinate, and distribute regular messaging to primary constituents (via email and text messaging).
• Strategize targeted messages that current and new students should receive at specific points during their enrollment.
• Manage distribution of all messages via Marketing Cloud (email), Microsoft CRM (list management), and Skipio (text messaging).
• Maintain editorial calendar listing dates and content for recurring messages and tasks.
• Track open and read rates of distributed messages, draw conclusions, and suggest modifications based on the data.

Create Content for Blog, Newsroom, Annual Report, and More
• Oversee the creation of content for the BYU-Pathway blog.
• Assist in the creation of written content for marketing needs, such as the BYU-Pathway website, presentations, advertisements, and social media.
• Edit content created by part-time employees.
• Develop and implement BYU-Pathway contributor network.

Supervise & Mentor Part-Time Employees
• Work with the Communication Manager to mentor a copywriting production team of part-time employees.
• Hold regular meetings, trainings, and impromptu discussions to teach organizational processes, procedures, and protocol; terminology guidelines; and the process of effective writing.

Work Location:
The BYU-Pathway Worldwide team is currently transitioning from Rexburg, Idaho, to Salt Lake City, Utah. If the selected candidate lives in Rexburg or the surrounding area, he/she will work from the BYU-Idaho campus until June 2018 and would then relocate to Salt Lake City. If the selected candidate lives elsewhere, he/she will relocate to Salt Lake City upon hire.

Knowledge, Skills and Experience

This position requires a bachelor’s degree in communications or another relevant field. Two or more years of relevant work experience is also necessary. The incumbent must possess exceptional writing skills and have a strong understanding of how to write for a target audience and think like a user.

Recommended Program Knowledge:
• Microsoft Office
• Basecamp (or experience using another project management tool)
• Marketing Cloud (or experience using another email messaging tool)
• Microsoft CRM (or experience using another customer relationship management tool)
• Skipio (or experience using another text messaging tool)
• Adobe Creative Suite (basic understanding)

Other Skills:
• Superior written and verbal communication skills
• Ability to analyze communication needs and create effective messaging
• Excellent interpersonal, communication, and coordination skills
• Demonstrated knowledge of technology as a communication tool
• Strong ability to mentor a team

Work Schedule

Typically Monday-Friday, 8:00am-5:00pm.

Anticipated Start Date March 2018
Pay Rate General information available to applicants.
Posting Date 01/12/2018
Closing Date 02/03/2018
Open Until Filled No
Special Instructions

A portfolio is required in order to be considered for this position. Please submit a link to your online portfolio showcasing 5–7 professional writing samples. Samples should include a variety of work most relevant to the job description, such as email and/or text messaging campaigns, website copy, blog articles, etc. (Note: Applicants who do not have an online portfolio may submit a PDF as an “Other Document.”)

Please attach your resume, cover letter, and portfolio at the time your application is finalized and submitted. Attachments can be either a MS Word document or a PDF file (recommended). Cover letters may appropriately be addressed to Selection Committee, if desired.

Please complete each section of the application in detail; do not overlook completing the employment experience section as it requests some information not commonly found in resumes. Failure to provide requested information within the application will affect consideration of your materials.

The application includes several essay questions specific to this posting. When completing your materials, please plan for sufficient time to answer the questions. Answers can be up to 1200 characters (including spaces).

Contact Info

Brittany Shipp
BYU-Idaho Human Resources

Supplemental Questions

Required fields are indicated with an asterisk (*).

  1. * How did you hear about this employment opportunity?
    • Online Employment Website
    • Public Job Posting
    • Referred by a BYU-Idaho employee
    • Referred by a non-BYU-Idaho employee
    • Social Media Site
    • Fireside
    • Email
    • Other
  2. If other, please describe.

    (Open Ended Question)

  3. * Why do you want this job?

    (Open Ended Question)

  4. * What does it mean to you to "think like a user"? And how would you do it in this particular position?

    (Open Ended Question)

  5. * Explain your experience with the main categories associated with this job: 1. Creating & distributing messaging (via email, text, or otherwise), 2. Creating content (writing feature articles, web content, news releases, etc.), and 3. Supervising & mentoring a team.

    (Open Ended Question)

Required Documents

Required Documents
  1. Resume
  2. Cover Letter
Optional Documents
  1. Other Document
  2. Multi Media Presentation